After leaving art college, Melanie looked to "The Princes Youth Business Trust" for help and support setting up 'Pure Elegance'.

During the early years Melanie gained valuable experience working with several businesses in bridal and special occasion wear at both small retail and larger scale manufacturing.

That was twenty years ago and now she provides professional dressmaking and alteration services to both local boutiques as well as private clientele.



Attention to fit and detail has always been key to Melanie and she prides herself that all of her dresses are created to the highest quality of workmanship with only the best fabrics sourced being used.

Customer satisfaction is very important to her and this is evident in all of her work, gaining her an excellent reputation and growing list of positive testimonials from very pleased customers.



Pure Elegance Designs, Melanie Rowe, Walsall

website by A Doughty.